According to Google, Google's attempts to convert customers into YouTube Premium subscribers. The company is trying hard with multiple banners promoting Premium, and the increase of non-skippable ads content creators can use in their videos could also be seen by one as a low-blow attempt to get more subscribers. It appears that Google has figured out yet another way to force you to consider buying Premium. So the plan is to make 1440p and 1080p available free for subscribers. That is the thing, that is also why I had been making videos using only 1440p. Most does not really utilize 4K to consume contents still. Majority are still using 1080p and 1440p to view contents. Like myself I edit and view contents with 1440p.
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