Aiya, these limited edition stuffs always happen in SG. Many people willing to queue for hours to get and turnover to those who didn't had the chance to get it. But in a business point of view, these methods are still relevant and great at getting more business and customers' base. However, these businesses' management need to know how to handle these situation well enough so that it will not affect their employees on the ground. Unfortunately, even in most sectors, management still heck care what difficulty the employees are facing on the ground.
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